#35. Drake - Hotline Bling (#14, 2015)
9th of 2015
A lot of media, particularly in the realm of science fiction will set their stories in the distant or not-so-distant future. The only problem is that time inevitably swings forward. It may have been such a long time spent that anyone and everyone involved in the original story is long passed, but they get one more chance to be derided from beyond the grave once everyone finds out how badly they predicted the future. It's now 2026, what were they thinking in 1927 when "Metropolis" depicted a dystopian world run by wealthy industrialists...okay maybe they had something there. Generally everything just oversteps itself and reality is a little more mundane. One of the key components in "Nirvanna The Band The Show The Movie" is how mostly unchanged things have been from 2008 to present. Things like fashion, cars & technology don't all blatantly sign-post that you're decades in the past the way it does in a movie like "Back To The Future". A lot of people are probably still listening to the same Coldplay songs they were back in 2008.
Speaking of that movie, I want to talk about "Back To The Future Pt. II", because that's the film in the franchise that has to take a swing at the future, rather than replicating the past. Marty goes 30 years forward in time and is bewildered by all the flying cars, hoverboards, and self-lacing shoes. Most of the film's swings are done for comedic effect and largely don't match reality. The funniest part of probably the absurd prediction that the Cubs would win the World Series. Just an outlandish notion except then in real life they won it in 2016, so close.
Still, I awaited the day that we finally reached the future date (I probably first watched the movie around 2005-2006), a great opportunity to see what they really could have done with pitching this future timeline. It's mostly mundane, but now the main thing I remember about it is that the date Marty arrives at in the future is amidst the cultural moment that "Hotline Bling" was having. He should be in a world where people are looking at their handheld mobile phones, looking at clips where someone has edited Drake's music video to make it look like he's playing Wii Tennis. Gen X Marty would be even more confused about all of it than the average Gen Xer who lived through those 30 years in the first place. An unintentional coincidence I imagine is that Drake sports a similar vest to Marty in the music video, despite no evidence that he might possibly drown.
How did we get here? The answer should be that it's obvious, it's Drake, but in the moment it was a little peculiar. For instance, up to this point, Drake had only scarcely been played on triple j ever as a lead artist. He was certainly very popular in Australia by this point, but fell a little out of the station's interests. There's a case to be made for "Hold On, We're Going Home" fitting just fine on the station, but there wasn't enough clear demand for it. That could be interpreted both ways too, because in the early stages of his career, Drake never came down to Australia at all.
This finally changed in early 2015. Drake was booked for Future Music Festival and played all the mainland capitals. This also coincided with the release of his mixtape "If You're Reading This It's Too Late", which gave triple j the excuse to finally get on board and play one of his songs. The first Drake song to ever go on rotation for triple j was "Jungle", if you remember that one. I still think the whole mixtape is really good but in terms of Drake's super stardom, probably largely a footnote. Drake had a habit of just releasing so much music that it was hard to keep up.
Case in point, on the Billboard Hot 100 dated August 22, 2015, Drake debuted 4 songs at once. This wasn't part of any project, they were all singles, three of them released pretty much at the same time. Very typical behaviour of someone who'd go on to have over 400 chart entries, basically one every fortnight on average. One of those songs was clearly important though, and debuted way ahead of the rest of them. I'm of course referring to "Back To Back". It's his memorable diss track to Meek Mill that Kendrick Lamar is on the record mid-beef for saying he likes that record. Way behind it was another quick loose single, "Hotline Bling". In the weeks that followed, all those Drake songs dropped down the charts, but "Hotline Bling" started climbing. It was a slow realisation that Drake had tapped into something with this one, and was about to make another ascent towards the top of the charts (at this point, he'd never had a #1 hit of his own, just a feature on Rihanna's "What's My Name?").
The song didn't even have a music video, but it had the world hooked. It was a very crossover friendly sound for Drake where he wasn't really rapping on it. I have no idea if this was all intended to happen or if it's just a consequence of chucking out everything to find out what sticks. The moment was seized though, and the song bolted up the charts, becoming his highest charting solo single to date. The music video should've been the coup de grace that finally took Drake to the top. Looking back at it, it feels like a slam dunk because the video is so iconic. Drake being left to his devices in various empty but distinctly lit spaces, giving everyone fodder to let him continue being the butt of their jokes as he takes his music releasing approach to all the moves he makes in the video. In the moment, it was very successful, and the two closely spaced frames of Drake approving and disapproving has stuck around as an evergreen meme. You probably know exactly which two frames I'm talking about.
In this particular case, the bag was severely fumbled. "Hotline Bling" didn't go to #1 anywhere. Admittedly the timing wasn't great because very soon after the song's peak, it had any hope of climbing further quickly thrust away from it with the simultaneous release of "Hello" by Adele and "Sorry" by Justin Bieber, both taking up residency for the rest of the year. The big problem is that the week before this happened, the music video did come out, but it was temporarily exclusive to Apple Music. Apple declined to share their video streaming numbers at the time and so Drake fell a little short of the top spot, a gap those unreported streams would probably fill in. Australia didn't count music video streams at the time but it feels especially unlucky here, where it was only kept off the top by Australia's out of the ordinary fixation on Macklemore's "Downtown" (#945). I can only ponder how big the song really was in New Zealand also. As best as I can tell, it fell victim to a different goof where it looks as though none of the song's streams ever counted to the chart. It peaked at a modest #14 and only spent 5 weeks on the chart. One of the dumbest chart errors I've ever witnessed that largely has gone unnoticed and forgotten. In any case, this is Drake we're talking about so it wouldn't even take a year before he'd win back his lost moment, with "One Dance" (#796) becoming one of the biggest hits of 2016. For how badly Drake craved the opportunity to have a #1 hit, it really feels like the tipping point where Drake fully shifts from plucky underdog to immovable corporate magnate. It's been so long that it's easy to forget how many people were rooting for Drake to shake things up with his likeable and relatable music.
I'll admit though that as I say this, "Hotline Bling" is probably a contentious inclusion in that qualifier. I'm a big fan of it, but if someone told me that they really don't like the optics of what Drake is saying in the song, I'd have a hard time really disputing it. You can boil down the whole thing to Drake being an incredibly controlling and paranoid boyfriend who refuses to believe that someone has a life outside of himself, with a hint of slut shaming as well. My take on this has just generally been that Drake is self-aware of his clownish behaviour here, which the music video helps sell as well. What's always gotten me is the sorrowful expression that Drake ends some of the verses with ('...some girls I've never seen before'). In this brief moment, he sounds genuinely miserable and I connect with it. At my lowest moments, I lament my own poor decisions and unrealistic desires, and I like to think that's what Drake's doing right there.
Otherwise I think "Hotline Bling" just works because it's a Drake song that genuinely pops out. I alluded to it a while back, but I always think of Lorde randomly tweeting about Drake at the time. She praises his approach to songwriting where he focuses on sticky turns of phrase that turn an otherwise mundane idea into something memorable. This is a song where Drake is excited that his girlfriend is calling him, but there's just nothing in that, so he instead comes up with the phrase 'Hotline bling', an anachronistic mash-up that adds some weight and personality to it. It feels undeniable that it's a huge part of what turned 'You used to call me on my cell phone' into one of Drake's most iconic songs, one that still holds up despite his perpetual 'onto the next one' approach to releasing music. Either that or it's that interpolation of "Why Can't We Live Together" by Timmy Thomas that has it sounding like the Wii Shop channel. A tragedy I haven't been able to post this on Wii Shop Wednesday but we've come full circle if I'm referencing Nirvanna The Band again. Two sets of Toronto icons doing their part to make the CN Tower feel iconic. Been thinking a lot today.

%20-%20Single.jpg)



.jpg)
