#92. Ásgeir - King and Cross (#10, 2014)
13th of 2014
There's a throwaway line in one of the Danganronpa games by walking Nirvana reference Sonia Nevermind, who says that in her home kingdom of Novoselic, there's an anime that gets watched by over 90% of the population. It's obviously just done for laughs but it has me thinking about the way we don't often talk about ratings or anything like that in terms of percentages anymore. In the world of monoculture, these things got pretty out of hand, but now everyone just tends to their own interests (if they even have time) and even the most popular things feel pretty niche altogether. I remember having my mind blown when I found out that the #1 single in the country was generally being purchased by only about 0.05% of the population. That's making it all feel meaningless.
There's a stat I've seen thrown around from back in 2013 saying that one in ten Icelanders own the album "Dýrð í dauðaþögn", which is an incredibly impressive management of the population for something that doesn't even necessarily feel like a breadwinner, and has no outsider influence promoting it. There's not a single album that can claim that honour in Australia, as Meat Loaf's "Bat Out of Hell" falls a little short with its 26xPlatinum sales here. Put your hand up if you'd ever heard of "Dýrð í dauðaþögn", or its performer Ásgeir Trausti by that point in time. In any case, it might just be a true statement, as from what I can see, the album is certified for 40,000 sales, which tracks in a country of less than 400,000. As recently as 2025, the album returned to the top spot on the Tónlistinn album chart, seemingly being a fixture on the chart since 2012. Just absolutely incredible numbers for a folk & electronic singer who seemingly sprung up out of nowhere.
Iceland as a country also just seems to punch above its own weight in the world of music. I'm about to throw a bunch of praise onto Ásgeir, meanwhile you've got the obvious cases with Björk & Sigur Rós, two artists that have managed to make very beautiful and interesting music in very different ways. Even just heaping generic praise onto them doesn't do enough justice, they really are as good as they're made out to be and more. Meanwhile I think Emilíana Torrini and Of Monsters and Men are very underrated, mostly known for small pockets of their discography with a lot of gems, and more variety than you'd think. Lately I'm also very enraptured by Laufey and it's very funny to me that I'm writing this on the same day it was announced that she's getting her own God of War game. Truly a goddess on stage and screen.
I'm not entirely sure what the step by step process was that got us to where we are now, but I do know that we have American musician John Grant to thank for bringing this up for me to talk about. John Grant is a polyglot who can speak fluently in 5 different languages, including Icelandic, and he moved to Reykjavík in 2013, just in time to perhaps hear famous songs like "Leyndarmál" and "Sumargestur". Later that year, he came up with the translation, and Ásgeir was on board with it, giving us all the English translated album "In the Silence".
Once again, I'm missing some steps, but I came into this story at the same time as most people I think, which is when triple j featured the album in March 2014. Back in the early 2010s, triple j giving albums the feature status was a serious mark of honour that would frequently boost sales considerably. You can go back to 2011 and see a Lykke Li album on the charts going 30-33-31, a very strange run without the usual plummet, because those 2nd and 3rd weeks were during its feature album tenure. They'd also feature albums yet to come out, or on the week they came out, and those are harder to measure, but there's no doubt the boost was there.
When it comes to "In the Silence", it's probably the biggest splash I've ever seen with thanks to this boost. The album had come and gone earlier in the year in a few European countries without much of note, the highest it had gotten was #32 in France. triple j first started playing the album with some cursory spins for a week (I hadn't noticed it) before immediately giving him the feature album status and forcing everyone to take notice of this international gem. I'm extrapolating my own experience because two days later I bought it, but it just feels like they took him from complete obscurity (in Australia) to stardom. The album debuted at #18 on a busy chart week and then vaulted up to #8 on a less busy week. In an age where it's difficult to get people to try new artists, here's a lot of us going all-in on this guy we just learnt how to maybe pronounce the name of a week ago. I've never seen anything like it before or since. He also had a charting single with the most played song at the time on triple j, "King and Cross".
I mentioned "King and Cross" earlier here because it is actually "Leyndarmál", which as far as I can tell, is also the most popular song in Iceland. It's probably doing a lot of heavy lifting here because as much as I liked the vibe of the album, I didn't clock at the time that I was probably just hearing this particular song again and again. I certainly was interested in the whole thing, but this song was a big highlight. What can I say? You might not think of folk music for its big hooks, but when the king takes sides, it's already stuck in your head again.
I haven't really properly described the album musically. Saying folk with electronic elements is the shorthand but I don't think it does it justice. Ásgeir's tender voice is probably the star of the show, with a very tender falsetto that doesn't feel like he's showing off, but just smoothly setting emotional stakes to it all. It's very much a more accessible Bon Iver in hindsight, but at the time, the foreign curiosity of it all made it feel like we were unlocking something new in what could be done in these genres of music. My favourite song on the album is "Going Home", which narrowly misses being in this conversation because it landed at #108, but leans more heavily into the electronic side of things and really emphasizes the sorrow in the performance.
To me, it's all one of the great triumphs of curiosity, and a reminder of why it can be worthwhile to trust those often villainised gatekeepers who really do just want to spread the joy of all the music that's out there. It's possible Ásgeir has set the bar so high, and everyone who laments the direction of triple j is being left unsatisfied in their hunt for the next Ásgeir. On any given week I've probably discovered a new song I greatly enjoy by an artist I've never heard of, and it's pretty exciting. Just the idea that the whole scenario can be changed in an instant, and a new voice enters the fray. It's what's so fun about keeping up with new music.






