#39

#39. Tyler, The Creator - EARFQUAKE (#23, 2019)

3rd of 2019

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The biggest stars in the world of music are the ones who are able to adapt and evolve. Maybe you can find your own niche and just continue to work with that, but it quickly slams the door on public intrigue. Foo Fighters continue to sell a lot of albums, but it's been a long time since their music has been a cause for concern outside of their fanbase. I imagine that as a creative, it can be a stressful situation where you're presented multiple potential paths for your career only to find out all of them were wrong and you actually had to do something completely different.

One of the most interesting things about Tyler, The Creator's career is that we're still talking about him. There's an alternate future where he's just a curious recollection and a signpost of the era that he came up in. 'Remember back when Tyler, The Creator and Die Antwoord were big?', something like that. The rise of Tyler, The Creator and Odd Future came about from a new era of online communities. The whole 2000s era on the internet is a somewhat pocketed niche because global adaption of it took a long time to really get around (in hindsight, there wasn't always a good reason for everyone to even be online). YouTube had been around for quite a while, but it still felt like a carry-over from the era of jokey flash cartoons and the like, so a lot of the most popular videos on there were snappy memes. It quickly caught on that music videos were the real ticket and it became a big association with the website.

Tyler, The Creator released his first album in 2009, entirely self-produced and with guest verses all self-contained within Odd Future. It got him some attention, but what really blew things up was in 2011 when he released his single "Yonkers". For many, their introduction to Tyler was this unsettling video where he eats a cockroach, throws it back up and hangs himself. He immediately stands out with his deep voice and off kilter flow where he evokes so much violent imagery and puts so much emphasis on the word 'f**k'. It's horrorcore, shock rap, whatever you want to call it, and it works. I never knew what to think of it at the time but it was undeniably compelling. This slight vault into the mainstream brought a lot of attention to Tyler's Odd Future collective, which I might not have even noted if not for the glaring fact that this is where we get the rise of Frank Ocean. By the time he released his debut album, he was a star, but it felt like Tyler was lagging by comparison. There just wasn't an especially big market for his brand of rap that was never going to get played on the radio. His albums would still sell reasonably well, but he was in that Foo Fighters zone, having never really struck a notable chord in years.

The reality is that Tyler's music had been changing over the years. I have this mental idea of what his music sounds like in the early 2010s and what it sounds like now as being completely disparate, but it's not entirely true. Those early albums all have hints here and there of the neo soul direction he'd end up taking his music into, and it makes me wonder if not enough people realised it, or rather realised they might want it at the time. The big shift made itself clear on 2017's "Flower Boy", probably his most acclaimed album to date. Here you have to throw away most of your pre-conceptions and welcome a very different version of Tyler than you likely first heard from him. It's just a much more chilled out album, with multiple guest spots from Rex Orange County and Frank Ocean steering it that way. Ironically, the lead single "Who Dat Boy" was more in the vein of horrorcore again, and actually became his first ever top 100 charting single in Australia. I'm gonna pin it down to him signing with Columbia Records, a partnership that continues to this day. It didn't initially produce major breakout hits, not until "See You Again" gradually became an absolute monster hit which has recently passed 3 billion streams on Spotify (for context this is in the top 10 for all rap songs). It did however, set the scene for Tyler as the huge commercial force we've come to know him as going forward.

Tyler has a bizarre chart stat which I suspect has never been emulated. With thanks to the big boost in attention through "Flower Boy", Tyler's next album "IGOR" came with a lot of hype, and managed to debut 4 songs in the Australian top 50. Maybe I'm overlooking someone, but I'd be hard pressed to think of any other artist whose first ever showing in the top 50 was with so many songs at once. At this point Tyler basically only charts new songs when he releases an album, and he's amassed a decent handful. Notably in 2025, he finally managed something that could properly be considered a crossover hit, when "Sugar On My Tongue" managed to hang around for a decent while and reach the top 20. To date, his highest charting single still remains as "EARFQUAKE", which instantly arrived at #11 when the album came out, and then managed to climb to #9 in its second week. He looks so weird in that week's top 10 next to the late Avicii & the Jonas Brothers.

I'm a big fan of "IGOR". It might be an unpopular opinion but I find it a little more well-rounded than "Flower Boy", though I'll admit that it does largely feel like it's an extrapolation of the song "Boredom" stretched out to a full album. Still, it's a good exploration of Tyler's talents as a writer, performer and producer. He produced the whole thing himself, and while there are guest features, he's got a knack for switching up his delivery and sounding like a guest artist on his own songs. It's largely become his modus operandi going forward, though "CALL ME IF YOU GET LOST" and "CHROMAKOPIA" have a song each with additional producers. Tyler has become one of the few artists I'll absolutely check out a new album from as soon as possible.

It's not something I'd ever really thought about before, but "EARFQUAKE" doesn't really have any verses. It goes straight from one hook into another, and then back to the first one. All you really get is Playboi Carti's uncredited verse, which is largely indecipherable, as well as a bridge that could almost be considered a verse. In that sense, this song is pure ear candy. You've also got Charlie Wilson helping out with some vocals and adding that necessary gravitas to make the song truly soar. There's this scattering synth that comes in underneath him that doesn't come back around for the second hit, and it's probably my favourite moment of the song overall. Tyler has become such a detail oriented producer that it's something that only ends up sounding better the louder it is.

#40

#40. Florence + the Machine - Delilah (#38, 2015)

10th of 2015

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Oh how the tables have turned. You thought 2013 was the bread winner out of all of these years, but now we've gotten to the point instead where a quarter of these remaining songs are from 2015. It's another year I feel pretty strongly about, but the pointier part of the list is the real test, requiring a higher standard than ever before. All of a sudden, all those songs that have me thinking 'I can't wait to make the list because I'll get to put this up really high' suddenly start to get muscled out of the pecking order. Maybe it's high enough to do well, but it's a different kind of danger, and the bells are ringing out.

The first album you buy with your own money should probably be an important thing, right? A rite of passage, where you have to convince yourself to do something you've adequately gone along not doing before. That's probably why it would be important, because breaking any sort of routine and starting a new one requires a catalyst you're strongly compelled by. Either that, or it's just whatever was around at the time. You can't always time the most important moments in your life with the most important music coming out as well. Maybe the association makes it more special, but it'd be unfair to anything that didn't have the chance.

The first album I ever bought with my own money was "Ceremonials" by Florence + The Machine. I'm not even sure I thought about it at the time, just that at one point I looked back at all the albums I'd bought and it was the first one. It's an album whose release just happens to coincide pretty closely with when I started buying music. It was a combination of dissatisfaction with piracy which tended to just make me feel bad for doing it, and admittedly, the limitations that came with it. There was a remarkably obscure song I wanted to listen to, but it just wasn't going to turn up anywhere. That song is by an artist who will eventually appear on this list, and it turned out to be an incredibly prescient decision by me. That song is impossible to find anywhere anymore, lost in a discography shuffle on digital platforms. You should never trust that the thing you like that's online will always be there. Funnily enough I think the first song I ever paid for was "Disconnect" by Calling All Cars, because I think I was shy about the idea that someone might find my purchase history at one point and make that connection, so I made it as banal as possible. I'd later purchase a physical copy of that artist's album alongside a copy of Joy Division's "Unknown Pleasures" (because again, I didn't want to just buy one album) which I've still never listened to, but I keep the two albums together to this day.

I can't fully recall what drove me to buy "Ceremonials" though. I think I'd generally liked all the singles I'd heard at that point, and came across the song "Breaking Down" which I really admired. Around when I bought it, the song "No Light, No Light" was gaining traction and it might have just been the easiest solution to get all of these songs I'd liked together at last. In fairness, I was pretty enamoured by the album on the whole. There's an enormity to the sound of the album that you didn't always get on "Lungs" before it. The Florence + The Machine project abandoning some of its twee origins and finally becoming the vessel for larger than life dramatics that we've come to know from it. This is reinforced because after I might have declared that we'd seen the last of Florence in the Hottest 100, we managed to have one more in 2025 with the title track to "Everybody Scream". That's the Florence I know, and one we had a twofold helping of on the 3rd album. One of those songs is "Delilah".

I will briefly shout out the other song, "Queen Of Peace", which might just be my favourite song by Florence + The Machine now. Just love the building excitement with the strings, the injection of horns and the monster hook. It never really got its time in the sun as a big single, but there's no doubt in my mind now that it's the crown jewel of the album.

Stealthily, one of the strangest results in the Hottest 100 we've seen is when in 2015, out of all the possible choices, it was "Delilah" that landed the highest for Florence + The Machine. It was competing with the leadoff single "What Kind Of Man" (#402) that charted pretty well, and then the more obvious hit "Ship To Wreck (#819). The latter ran up pretty close, but the winning song ended up being this song that just snuck onto the ARIA Chart for a single week at #41. Hopefully there's some respite for Florence knowing that I've put it just a little bit higher. "Delilah" was obviously played plenty on the station at the time, it's just so rare to beat out the conventional wisdom of the earlier singles. Some people might vote for them ahead of their actual preferences under the belief that they'll have the chance to make it. This potentially backfired in 2025 when I saw a lot of talk about pushing votes for Ninajirachi onto just the one song to assure an entry, only for her to get 4 entries and a potential 5th sitting short at #105. Shout out to the "Delilah" believers, you got more than you expected, I imagine.

"Delilah" also fits in with the other generalising and broad category of Florence + The Machine songs. The songs about abandoning your inhibitions and start dancing like nobody's watching. Rarely are they quite as pronounced as this one, which just seems to get bigger and faster as it goes along. It's like an evolved form of that similar rhythm and pace that comes at the climax of "Dog Days Are Over", just somehow finding a way to raise the stakes again. I should fill my promise from over a year ago and say 'ah, nailed it'.

#41

#41. Kanye West (feat PARTYNEXTDOOR) - Ghost Town (#98, 2018)

4th of 2018

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In the middle of 2018, Kanye West underwent what became known as the Wyoming Sessions. An intensive recording session where he quickly put together five albums and released them across 5 consecutive weeks. They included new albums by rap legends Pusha T & Nas, one by relative newcomer and now Oscar nominated Teyana Taylor, as well as two albums that Kanye performed on. We had his Kid Cudi collaboration KIDS SEE GHOSTS, and the main focus, his 8th studio album, "ye". All of these albums had exactly 7 tracks on them, which led to one of my favourite jokes on the internet from a RateYourMusic review who conflated this situation with the new Melody's Echo Chamber album that came out on the same day as the Nas album, and also had 7 tracks. Jokingly calling it the best of the Kanye albums so far and remarking that the song "Breathe In, Breathe Out" was shockingly unrecognisable compared to the song of the same name on "The College Dropout".

Albums with very short track lists are an interesting proposition. Gaming the streaming market seems like a solved equation at this point on the basis of looking at what the most successful artists do. Kanye West is prone to join along with this ("DONDA" was very long), but his tendency to just act on his own whims can also get in the way of that. Maybe the logic was just that it made it easier to sell people on the idea of listening to all 5 albums, though the numbers tend to reflect that everyone just went for what they might be interested in, initially.

It's also a strategy that just completely messes with how you generally approach albums and assessing them. I might be a little biased in this, but I compare it to the relatively lukewarm critical reception of the video game "Furi". It's a game with highly varied and stylised boss combat, but nothing in-between it. I can beat it in under half an hour and I'm seeing everything it has to offer in terms of gameplay and skipping nothing. That can be discouraging for potential buyers, but I think about what's left out and I don't think you're missing anything. In games like "Dark Souls", the bosses are the main meat of the game, and everything between can often just be filler to justify the emotional rise and fall. Killing simple minions gets boring pretty quickly and you just want to get to the good bit.

The main thing I want to get out of this is to point out that I think "KIDS SEE GHOSTS" is fantastic. If you've ever taken issue with albums having too much filler, then this is just straight to the point with nothing but highlights. Kanye & Cudi have collaborated with each other so many times and bring out the best chemistry in each other. It also comes in the wake of serious mental health battles for both of them, something pretty easy to parse from their recent discographies at this point. KIDS SEE GHOSTS is a means of release for both of them. It's not on this list but "Reborn" is one of my absolute favourite songs that Kanye has ever made. Cudi loves his humming on the record, and it's never sounded more cathartic than here. Both come to terms with their own personal troubles and find a way to keep moving forward. My appreciation of the song borders on intangible because I consider it a serious turning point in my own mental health struggles. Even at the time, I had it figured out that this song was the signpost for me. It was the moment when I realised I had beaten some of those demons, and had done so not from wallowing, but from finding re-assurance that I was capable of accomplishing things I never thought possible. Self-confidence is a hell of a drug, and seeing these two very famous people going through the same process at the same time as me was a big buff. Kanye does a lot of things that I really wish he didn't do, but when he's on point, he's on point.

"ye" is also an album about mental health. The only words written on the album cover are 'I hate being Bi-Polar its awesome' [sic]. There's a lot you can say about Kanye's approach to pretty much anything, but I do think that his bipolar disorder is an important thing to consider. He can't seem to filter himself properly which in some ways makes him the celebrity whose honesty in presentation can't be denied, you're getting the full package in some way or another. I don't think I'd say he succeeds in the mission statement quite as well as on "KIDS SEE GHOSTS", and it's a pretty uneven album that regularly gets side-tracked with trying to make a hook that sticks. "Violent Crimes" is a very nice closing track and probably the only one I generally ever go back to aside from "Ghost Town". An interesting result of the album's very short track list is that it became only the second ever album to entirely enter the ARIA top 50 Singles Chart, and even managed a second full week of it. This was actually quite unusual at the time because Kanye had been skirting regular release patterns for so long that we'd lost sense of the fact he was a popular hitmaker. "All Mine" reached the top 10 in Australia and was the first time a Kanye West song from one of his albums had done so since "Stronger", 11 years ago. I may have more to say on this for a later entry, but the idea of Kanye West, the top 40 pop star was only ever fleeting at best.

Now that I've gotten to "Ghost Town", I have to address the elephant in the room. Inexplicably, PARTYNEXTDOOR and nobody else has earned a guest credit on this song that actually has 5 vocalists on it. You might not have even realised PARTYNEXTDOOR was on the song without it, but he gets the first verse of the song. Not unsubstantial, and it's a pretty good verse, but it's probably not why you'd remember this song. It's just one of the many cases of PARTYNEXTDOOR really trying to sneak into the conversation without really being as popular as we're led to believe. This is the guy who gets credited first on the collaborative album with Drake, and the guy who gets Rihanna to come out of a 2 year break from releasing music so she can team up with him. Getting a feature credit in this song over Kid Cudi who sings the song's hook, and 070 Shake who pretty much does the whole second half of the song on her own is very apt. I must note though that after I wrote this, a decade old PARTYNEXTDOOR song got a belated official release and became a top 50 hit in Australia, with no features, he's finally made it! I find myself wanting to call this a Kid Cudi featuring 070 Shake song because those two are pretty much doing everything I'm interested in for this song. Kid Cudi's hook is short, but it hits especially well for me. I almost think that Burt Bacharach deserves a writing credit for it. You've got a tune that runs so close to that of "The Look of Love", complete with Cudi emphasizing the word 'Takes' at the same point. I think this connection that I didn't necessarily clock is probably what made me fall in love with the song in the first place.

Then we finally get to talk about 070 Shake. We've had her here before, similarly providing the coda to RAYE's "Escapism." (#96). It's a vital part of the song, though one that I think has largely sold itself before she steps into the ring. When she popped up on "Ghost Town", it felt like one of the clearest signs to say 'Hey, you've never heard of this person before, they're amazing'. I'd never heard of 070 Shake before, and they're amazing. She fills a strange niche of hazy R&B with a lot of rock guitars in it, a combination that often comes off a little messy, but nonetheless just collides with such a spark that something tends to come out of it. The performance is very important too because she has a very particular delivery that really captures the screaming with tears in your eyes feeling. It was well demonstrated on recent single "Arms", which is an odyssey and a half of a song. She tends to put out a song I absolutely love every couple of years. "Under the Moon", "Guilty Conscience", "Natural Habitat", all top tier choices for me.

It all starts with "Ghost Town" though, and the strangely evocative uplift she gets out of the phrase 'I put my hand on a stove to see if I still bleed'. We're entering the era where a lot of the big stars (and Kanye West is very much included here) have started really phoning things in for a pass mark in streaming numbers, and here you have someone being given the opportunity to perform in front of the world who absolutely takes it and runs with it. If there's any other clear sign of how much she's the heart of the song, it's the fact that the KIDS SEE GHOSTS album has the song "Freeee (Ghost Town Pt. 2)", which is largely cribbing from her portion of the song. It's a little over the top, but elevated by an all-time guest performance by Ty Dolla $ign. Sometimes it's easy to play it safe, especially on the production side, so it's exciting to see (on both versions), this kitchen sink approach to making it stick. I think it's pretty awesome that this is the song we got from "ye", given that it was far from the biggest hit at the time.

#42

#42. Arctic Monkeys - Do I Wanna Know? (#4, 2013)

6th of 2013

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Something I've been grappling with at this time is thinking about the notion of how you don't always know what you're sitting on. We're privy to the whims of promotion and well placed word of mouth stories that can do their best to inflate the stories of the past and present, but sometimes you can find yourself taking it all for granted. Future generations will be baffled at how little regard was given to an obvious classic in hindsight.

Something else I've been thinking about with the music charts of late is just how momentum-based an artist's success is. Once your position is established, as long as you don't fumble along the way, you set an understood standard for about how many people you'll reach. A new Taylor Swift song will enter at #1, a new Drake song might come close but probably won't get there, that's just what happens. To break out of this pattern is to do something so unexpected that it breaks those rules. For Arctic Monkeys, that's what "Do I Wanna Know?" was.

Basically, the additional punchline to what I'd outlined before is that by the 2010s, you would expect a new Arctic Monkeys song to not chart at all. They had their moment of buzz on their debut album, it faded out, and they were just playing to whoever stuck around. The only snag in this situation is that technically their 2012 single "R U Mine?" did chart, albeit very lowly and briefly. That seemed to be right on the upper limit of what the band were capable of at this point though, so more of a last gasp. Instead it turned out to be a warning shot, as the main event arrived with "Do I Wanna Know?", and it became the band's first top 50 hit in 7 years, their first since digital sales started being included in the chart. Thus we have the contradictory situation: Arctic Monkeys have their biggest hit in quite some time, but that's all it is on paper. It's a song that barely cracked the top 40 at #37, charting no longer than "I Bet You Look Good On The Dancefloor" and no higher than the "Who The F**k Are Arctic Monkeys" EP. On those terms, this is quaint. Something to get Arctic Monkeys fans off their seats, but a relative shrug from the greater listening public. "True Love" by P!nk and "Come With Me" by Ricky Martin were more pressing concerns. That's where we have to re-assess it with respect to the band's present momentum. In hindsight, "Do I Wanna Know?" is not only the band's biggest hit, but might have a case to be made as the most notable rock song of the 2010s. To chart as high as it did was to fight against a chart environment it didn't belong in and wasn't being welcomed into.

Strangely enough, I think UK audiences did cotton onto this one a little faster. In terms of chart position, it probably did have similar credentials to here (because Arctic Monkeys tended to chart higher there), but the longevity slowly revealed something beyond all of that. "Do I Wanna Know?" peaked at #11 in the UK purely because it was released in the middle of the week. The lost time meant that it couldn't catch up, and then every subsequent week there was just too much competition for it to get back into that conversation. You'd want to make a joke about them getting the last laugh, but the strange irony is that the song that blocked it was Tom Odell's "Another Love". That week at #10 was its only week in the top 10 before it dropped out of the chart after a couple of months. Except a few years ago the song was back in the charts and managed to climb to #10 again for a week, so this is like the one song you can't dismiss. "Another Love" has spent 400+ weeks and counting on the French charts, "Do I Wanna Know?" a mere 23.

When you talk about successful rock music in the 2010s, it often comes with caveats. Music is always evolving and changing its priorities. It's partly what took down the persistent appearances of rock bands as we knew them. The modern incarnations were always a bit slicker, maybe playing to pop audiences who liked the idea of a rock band more than the execution. Bands like fun., Maroon 5, Imagine Dragons or Twenty One Pilots whose additional influences made them primed to be excluded by some. What has made "Do I Wanna Know?" interesting is that it's arguably one of the last and biggest rock hits that are immune to this assessment. No one's leaving them out. In fact they might well be pulling the window of acceptability in the other direction because it's also one of Arctic Monkeys' most unabashedly rock leaning songs. It's not just rock on paper (which is a bad strategy in Rock Paper Scissors btw), it's cranking it up to 11, making the guitar and drums the star of the show. The most striking element is just how prominent the guitar is, punctuating every big moment of the song and giving it all a tone that even in Arctic Monkeys' discography can't help but stand out. The song just announces its arrival so loudly that you can't help but take notice of it.

In fact, I absolutely did, probably too much in hindsight. At the time it was my favourite song going around and I even voted for it in the Hottest 100, perhaps fruitlessly because I also voted for "Get Lucky" (#58), the song that beat it. This is not the only time I ever voted for adjacent songs in the Hottest 100 and it's always a little embarrassing, especially when you prefer the lower one. I've said it before, but the Hottest 100 result is still probably the best depiction of how significant this moment was for Arctic Monkeys. Those early hits all had middling Hottest 100 placings, but now they're converting it into their highest ever finish at #4. They finally got the last laugh in 2020, when the Hottest 100 of the Decade saw the song move a little higher to #3, but crucially, ahead of every other song from 2013. It just feels like this song singlehandedly gave the band a second lease on life, and one that they've been able to thrive on ever since. This band who got famous through Myspace now have an audience who weren't even born when Myspace was relevant. It's all in that je ne sais quoi, we all just seem to be drawn into this one.

#43

#43. Broods - Free (#71, 2016)

4th of 2016

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There's a lot of talk about how in the 2020s, the consumer agency has been ripped out of the democracy of popular music. Maybe few people will say it in those words where 'The charts are rigged' cuts closer to the emotional core, but anyway. There's something in it, at least. Gone are the days of the individual buyer selecting the album or single they want, paying money for it, and having it counted in the chart as such. Now it's an age of online playlists where there might be some general agency in so far as people are largely listening to the types of music they like, but they're increasingly less likely to be on the committee for what exactly they're listening to at any point in time. They might even be okay with this. Their feedback comes via the fact that they continue to listen, and maybe pay for the privilege to do so uninterrupted. Of course, the caveat here is that algorithms can flip on a dime, and it can be hard to discern the difference in popularity between two choices when an online server has decided to feed more people into one thing than another, for any number of reasons. Demand can win out, and cult of personality still exists, you just have to convince yourself you aren't being tricked into getting invested into the same thing as everyone else. That's something that goes back much further than the 21st century though.

I do want to shine a light on the mid-2010s again. There was a peculiar transitionary period when streaming was introduced. Initially it made for a minor difference in the state of play, but over time, it wasn't just controlling the flow of what songs would take off, but it would get the lion's share of the activity, before almost singlehanded taking over everything. I have to remind myself that the inflection point when sales & streaming were equally balanced is around early 2017, just because the weight of change felt like it came in much sooner.

2016 is a funny year in the charts. It was 10 years ago so I've seen people pine for it nostalgically. A year that seemed to just have so many major hits all at once, something that probably does roughly stand to scrutiny if you look into it. Ask people at the time though, and you're more likely to hear about how it was the worst period ever. The charts slowed to a crawl, and any semblance of variety was replaced with an increasingly indistinguishable mush of either trap or tropical house. To add to this, you had Spotify to be easily culpable for feeding it to everyone. Maybe they just were rightly onto something and it was a successful venture, but if you're not invested in those sounds, it just feels like everyone's been fed the same conveyer belt of slop. If it's done enough, you don't even need people going back for repeat listens, because curiosity listens count all the same.

From my perspective, 2016 to 2018 was the time when it felt like Spotify totally controlled the conversation. There was a popular playlist in Australia called Hot Hits Australia. It was helped by a combination of SEO and also sometimes just being on the frontpage as an easy option. It was a kingmaker. The huge boost in streams you got purely from being on that playlist meant that you'd singlehandedly get more streams than most other artists could ever organically produce. A lot of chart movement in this time period is just songs moving up and down the chart in reaction to how they've been shuffled around this playlist. The playlist still exists nowadays, but with a plethora of other options, it doesn't feel quite as impactful as it once was. It can probably generate Gold sales for anyone lucky enough to remain on it for a long time, but it's probably not making hits out of thin air.

Hot Hits Australia wasn't the only one though. It might not have even been the biggest contributor all up, just that it was hard to really tell with this other one. Also promoted constantly on the front page of Spotify at the time were the charts themselves. Both the daily and weekly editions of Spotify's top 50, perfect for the discerning consumer who just wants to know what's most popular right now. Being on this playlist meant for a huge boon that you'd often see immediately. Once a song has popped up on that chart as a new entry, they immediately balloon up by about 10,000 streams, and potentially ride that momentum into the distance (I have to imagine the top handful of tracks got far more streams, it just wasn't ever able to be measured reliably). There was a bizarre by-product of this that could be seen on the UK Spotify charts. Very few songs would peak between #41-#50, but so, so many would peak at #51. They were the songs that by all accounts should have been in the top 50, but were being left out because they weren't able to keep up with the promotional aspect of the songs that are just trapped in the top 50 on their own momentum. The same thing used to happen with the iTunes store. Reaching the top 10 meant a nice boost and potentially weeks of extra life. Slip out for one moment and you come crashing down to earth fast. One of the most interesting things I observed with this is that you'd get explicit hit songs like Enrique Iglesias's "Tonight (I'm F**king You)" or Lloyd's "Dedication To My Ex (Miss That)". The early adopters would go for the lewd version of the song and get it stuck in the iTunes top 10 as the accepted popular version. Once they fell out of the top 10s though, and after months of radio airplay for the clean versions, buyers would quickly shift over to the clean versions instead. The lesson here is that it's always easier to convince people to consume content if they feel they know everyone else is doing it.

When I think of the song "Free" by Broods, I think of it as a potentially huge, missed opportunity. Something I left out when talking about Australia's Spotify top 50 is the reaction lag that comes as a consequence of time zones. Not everyone knows this, but Spotify operates on GMT-0 for all of its national charts that it publishes (which all also update together, whenever Spotify randomly does). For most of the world, this is adequate. Being a handful of hours before or after means that you're mostly affecting streams in the midnight hours and it'll largely look fine. Spotify usually updates in the middle of the day, maybe even the morning for Americans. There's a little bit of lag in it, but you were likely sleeping through much of that.

Australians were probably awake the whole time. For any given Tuesday's chart, what you're actually getting is streams that start at 10 A.M. (EST) on that Tuesday, and end at 10 A.M. on the following Wednesday. A quirk from this is that it means often tracks from big Friday new releases can pop up on the Thursday chart if they were released at midnight. The main problem though is that the roughly 12 hour period in which the charts haven't been updated is while most of Australia is awake. You probably won't see the updated chart until you log into Spotify again the next morning (and if we're being fair, it's often finnicky about actually updating for everyone). You're likely not seeing the result of these streams for a full day and it had a strange side effect for our charts. Whereas in other countries, getting into the top 50 just once was an assured success as it would react immediately on the next day, Australia ended up a little bit staggered. The understood wisdom is that in order to really solidify your place, you had to manage two days in the top 50 before things would kick in. For the most part, this is fine, getting in once is usually enough to say you're good for a second, but not all chart days are created equally.

"Free" by Broods was a respectable hit single in Australia. It was largely riding on digital sales but it managed to reach #30 on the charts, making up for "Bridges" not quite hitting the top 50. It just had one thing riding against it which is that it could not quite make the leap into the Spotify top 50. A huge potential boon was awaiting Broods, but every single day, the chart would come out and they'd be at #51 or #52 again. Digital sales are always a little more fleeting so they needed to make the leap sooner or later or the song would crash down the charts. This is the part where if I was making a YouTube video or something and I was good at editing, I'd prompt you all to assume the end result of this. Yes, "Free" by Broods did in fact make the Spotify top 50 eventually. It did so on the 28th of April 2016, about a month after it first came out. There's no reason to make any note of this date, just that it's a Thursday, which means that a bunch of new releases were right around the corner. One of those releases just happened to be "This Is What You Came For" by Calvin Harris & Rihanna. Whether or not you think the song is particularly memorable, it's obviously a superstar collaboration, and it ended up being a #1 hit. Every time Rihanna drop, she is the only thing y'all playin', or so I'm told. Such was the hype for the song that it managed to be a relatively rare instance of a song debuting straight in the top 50 on the first day, which was pretty impressive. It did no favours to Broods however, as the injection of this new hit song into the mix dropped "Free" down to #51 that day, and it never got any higher than that again. Calvin Harris & Rihanna singlehandedly dropped a nuke on this one song in particular. I like to imagine that there's a world where it hung on for one more day, and then took its strides up, becoming a much bigger hit. As it played out, "Free" dropped out of the ARIA top 50 a couple of weeks later, and largely faded into the background. Its wings clipped so thoroughly that it wasn't even the highest Broods song in the Hottest 100 that year, as non-charting "Heartlines" (#605) got the better of it. I feel like we're worse off for it because "Free" is one of the more interesting hit songs of the time.

Broods made their name on very wistful, unassuming music. You're there for Georgia evocative vocals and the pleasant music behind it. "Free" flips the script on this and goes much bigger. There's an almost industrial feel to the song's pounding synths. I'm reminded a little of "Everytime" from their debut album which was a big favourite of mine. They both go for that oppressive sound which I would best describe as 'What if "Time To Pretend" by MGMT had louder drums'. "Everytime" in particular stood out to me because there's so much force and emotion in Georgia's performance, like persevering through duress. She puts in another good performance here but I think it succeeds in a more general sense of having an incredibly catchy chorus. You're teased a little on the first time through which makes me appreciate it more on the subsequent goes around because they double it up. It's the fact you can mentally process that it might be over that makes it all the more satisfying when they keep it snapped into place. Just felt like a very easy song to get behind at the time.

#44

#44. Disclosure (feat Eliza Doolittle) - You & Me (Flume Remix) (#63, 2013)

7th of 2013

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If there's a major regret I've had over the years, it's not keeping enough tallies. They're a great way to cut out speculation and the bias of clustered memories. Really though, their best utility is keeping track of things you couldn't possibly manage yourself, especially if you're counting multiple things at once. The one that interests me the most, is to take note of how many times I've heard a phrase equivalent to 'That's a book that everyone had to read in high school'. It's happened so many times that I feel I need to take people up on it, as it's gotten quite impractical I imagine. Maybe I'm the problem as someone who bailed out of English class as soon as possible (only missed a year, but still), or it's just the not-so-robust curriculum standards outside of the big cities. In any case, if I did list off every book whose reading was a mandatory part of my studies and not just an individual project, I'm not sure I'd even crack 20. Furthermore, with a possible enforced quota of Australian learning materials, that small count includes so many novels I've never seen discussed outside of the single classroom. You're not getting "A New Kind Of Dreaming" by Anthony Eaton on any trivia games I suspect.

As a result, I do feel a little lacking in the department of literary knowledge. There are just so many of the most famous novels ever written that I've not touched, and only a handful I've gotten to of my own volition as I've gotten older. It's a feeling of inadequacy, but it does have the occasional advantage, where I've not cast my net so wide as to retain nothing. The result of labouring over some of them for so long, and my own tendency to zero in on curiosities means that I've occasionally retained arcane knowledge of these books. At the very least, more than enough to get by. Sometimes it's hard to realise this, and I might be a little off base on this one, but when I first heard about Eliza Doolittle, the British pop singer, my mind went straight to George Bernard Shaw's "Pygmalion". It's a book that left enough of an effect on me that I bizarrely cited Henry Higgins as a hero when I made a MySpace page. It's not the only time that this has happened though, because not long before Eliza Doolittle emerged, so did another singer who shared their name with a minor character in The Great Gatsby. They'll also appear on this list some day and I really wish I was keeping a tally of how many times I've said that about this particular artist now.

Eliza Doolittle's appearance on this song does quite a bit to put a time frame on this entry. She still makes music now, but her dallying with the mainstream pretty firmly starts and ends in the early 2010s. It also coincides with a re-branding as ELIZA. The hits she managed back then are a certain brand of quaint that feels like a precursor to the career of Meghan Trainor, though recently she's pivoted to a Pop/R&B hybrid that still suits her pretty well. It's a strange curiosity that she's managed to get her name attached to one of Disclosure & Flume's most popular songs. I don't know if it was a business decision (she and Disclosure weren't on the same label) or just a well-considered scoping out for talent. I have to wonder also if the success of this song contributed to her career pivot, proof that she had serious vocal chops that weren't necessarily the focus in her bouncier tunes. 

The 2013 context that might also be lost is that this was a pretty notable hit for Disclosure at the time, only I'm just talking about the original version. It reached the UK top 10 on debut and hung around for a decent while. A bit of a comedown after "White Noise" (#251) got to #2, but considering that Disclosure only have three top 10 hits ("Latch" peaked at #11, the other one is "Talk" (#917)), you have to admire the hit streak after the fact. That's not what we're talking about though. It got here via the more triple j approved fashion of Flume remixing it. A largely Australian curiosity at the time, though one that's taken the world by storm in hindsight. I wasn't joking when I said that it's one of both Disclosure & Flume's biggest hits, and they both only have one or two songs each that comfortably beats it. Yet another huge multi-platinum success during an extended period of not being in the spotlight.

The original version of the song has received very little kickback as a result of this and largely faded into the background. If you haven't gone back to it in a while and largely listen to the remixes, you might be surprised to find out that the song's verses and chorus have been largely left out and might sound unrecognisable now. Flume's arrangement decisions seem to have dictated what "You & Me" really means to the world. It's to the point that the song's other famous remix by Rivo, which came out a few years back, is largely working with the same structure as Flume's. Rivo is young enough that I might almost suggest that he doesn't even know the original. Both of the remixes largely focus on the background transitional vocals and pushing them to the front alongside the title drop portion of the chorus.

The result is incredibly effective. It manages to lift some extra gravitas out of the performance and accompany them with some fresh musical ideas as well. You'll mostly remember this remix for two things: The healthy dosage of violins, and what I'm dubbing the release spark on the chorus. We're still pretty early in the Flume journey here and you can tell he's just figuring out what makes a reaction. It's one I've been smitten by since I first heard it. The way it all locks up and disarms you. I can't help but freeze in place whenever it happens. The idea is good and the execution is incredibly clean. I just love how it all sounds together. Giving more of a starring role to the background vocals has an interesting effect where they just sound haunted. It makes for a remix that's more than good enough to stand on its own.

#45

#45. Hockey Dad - Homely Feeling (#54, 2017)

9th of 2017

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There's a listing on the Wikipedia article for Hockey Dad's debut album "Boronia" that suggests Jeff Rosenstock produced it. It got me interested with a chance to remark upon the idea that he must have been doing some miniature tour of Australia at the time, to go with his Smith Street Band credits. That's a generally interesting thought and would add an extra layer to the ascent of Hockey Dad. While I do find myself fascinated by Wikipedia anti-rabbit holes, the problem tends to be the sheer lack of secondary sources anywhere, unless you're unlucky enough to have seen it spread across from that initial made up fact. We're talking about a band here who were barely out of high school. Nothing about the album feels like the sound of different personnel. Largely just Hockey Dad as we know them, though a bit more mellow than the later years.

That's the album that largely put Hockey Dad on the map though. A handful of songs that got triple j airplay. The breakthrough was slow though. "I Need A Woman" has amassed a lot of streams now, but couldn't make a big impression in the moment (I have it at #298 in my counted Instagram votes for that year). If you need something to compare that with, two years later, they got to #184 with "A Night Out With", which I had at #174 in my tally. That's a promising progression, but then so is Disco Stu's chart of disco record sales. It was time for Hockey Dad to prove themselves, and we're sitting on that breakthrough moment right now.

Getting into the Hottest 100 for the first time is one of the easiest ways to tell people who are just trudging behind the cutting edge that a new main character has emerged. I call it the preview hit because the 12 months that pass between countdown votes allow everyone to react to the result accordingly. We're all much happier to put in our chips on something with proven viability than pure speculation. A common trend is for people to hesitate even putting one of their 10 votes down on an artist who likely won't make it, even if they're much closer than realised. It's a reliable contributor to that common feeling that some artists just seem to show up time and time again on the list. "Homely Feeling" is Hockey Dad's submission to be part of that social circle. With 6 further appearances and another 6 that landed in the Hottest 200, it's hard to deny the results. And yes, I am one of those people who started paying attention to them on the back of this impressive result, and a hit that can't be denied.

"Homely Feeling" clocks in at a very brisk 2:21 in length. Every subsequent entry they've had is longer, including one that's more than twice as long and will appear later on this list. It can be treading a fine line when you do this. Cutting off the fluff maybe, but leaving little to chew on as well. I think upbeat rock songs have a way around this. "Buy Me A Pony" by Spiderbait is my prime example. It's incredibly short but gets away with it because it never really feels like the band is cutting corners, doubling the length of the first verse when it feels like it's gearing up for the chorus. I also think of the even shorter "Forever Malcolm Young" by Frenzal Rhomb, which stretches the definition of a verse, but nonetheless gets through three of them, and even an instrumental bridge. The core pieces of a song are all there and it's done in under 90 seconds. 

"Homely Feeling"'s contribution to this notion is the inclusion of a pre-chorus section to stretch it out. The whole song is basically over by the time the second chorus is reached. I've never felt short-changed by it because the song's high points are so sought after that I don't want anything to get in the way of it. You can sense that they're onto something right from the song's slimy opening riff and how tightly they string it all together after that. You know what my idea of a "Sweet Release" (#717) is? It's the moment in the song where everything comes crashing down together. The massive drum fills, the locked in guitars, and the huge cathartic 'Saaaaaaaaay'. If the whole thing is a vehicle for a single moment, then it's definitely one of the best. I was incessantly replaying the song for it. When I download songs for my Hottest 100 collection, I usually spend the better part of a year until I log a 10th play of it, but "Homely Feeling" waltzed over the line with some extra change in about 5 weeks. Very rarely I felt quite as disappointed in myself for not seeing the magic sooner, and it'd take me quite a while before it felt like I could pay Hockey Dad back for this one.