#42. Arctic Monkeys - Do I Wanna Know? (#4, 2013)
6th of 2013
Something I've been grappling with at this time is thinking about the notion of how you don't always know what you're sitting on. We're privy to the whims of promotion and well placed word of mouth stories that can do their best to inflate the stories of the past and present, but sometimes you can find yourself taking it all for granted. Future generations will be baffled at how little regard was given to an obvious classic in hindsight.
Something else I've been thinking about with the music charts of late is just how momentum-based an artist's success is. Once your position is established, as long as you don't fumble along the way, you set an understood standard for about how many people you'll reach. A new Taylor Swift song will enter at #1, a new Drake song might come close but probably won't get there, that's just what happens. To break out of this pattern is to do something so unexpected that it breaks those rules. For Arctic Monkeys, that's what "Do I Wanna Know?" was.
Basically, the additional punchline to what I'd outlined before is that by the 2010s, you would expect a new Arctic Monkeys song to not chart at all. They had their moment of buzz on their debut album, it faded out, and they were just playing to whoever stuck around. The only snag in this situation is that technically their 2012 single "R U Mine?" did chart, albeit very lowly and briefly. That seemed to be right on the upper limit of what the band were capable of at this point though, so more of a last gasp. Instead it turned out to be a warning shot, as the main event arrived with "Do I Wanna Know?", and it became the band's first top 50 hit in 7 years, their first since digital sales started being included in the chart. Thus we have the contradictory situation: Arctic Monkeys have their biggest hit in quite some time, but that's all it is on paper. It's a song that barely cracked the top 40 at #37, charting no longer than "I Bet You Look Good On The Dancefloor" and no higher than the "Who The F**k Are Arctic Monkeys" EP. On those terms, this is quaint. Something to get Arctic Monkeys fans off their seats, but a relative shrug from the greater listening public. "True Love" by P!nk and "Come With Me" by Ricky Martin were more pressing concerns. That's where we have to re-assess it with respect to the band's present momentum. In hindsight, "Do I Wanna Know?" is not only the band's biggest hit, but might have a case to be made as the most notable rock song of the 2010s. To chart as high as it did was to fight against a chart environment it didn't belong in and wasn't being welcomed into.
Strangely enough, I think UK audiences did cotton onto this one a little faster. In terms of chart position, it probably did have similar credentials to here (because Arctic Monkeys tended to chart higher there), but the longevity slowly revealed something beyond all of that. "Do I Wanna Know?" peaked at #11 in the UK purely because it was released in the middle of the week. The lost time meant that it couldn't catch up, and then every subsequent week there was just too much competition for it to get back into that conversation. You'd want to make a joke about them getting the last laugh, but the strange irony is that the song that blocked it was Tom Odell's "Another Love". That week at #10 was its only week in the top 10 before it dropped out of the chart after a couple of months. Except a few years ago the song was back in the charts and managed to climb to #10 again for a week, so this is like the one song you can't dismiss. "Another Love" has spent 400+ weeks and counting on the French charts, "Do I Wanna Know?" a mere 23.
When you talk about successful rock music in the 2010s, it often comes with caveats. Music is always evolving and changing its priorities. It's partly what took down the persistent appearances of rock bands as we knew them. The modern incarnations were always a bit slicker, maybe playing to pop audiences who liked the idea of a rock band more than the execution. Bands like fun., Maroon 5, Imagine Dragons or Twenty One Pilots whose additional influences made them primed to be excluded by some. What has made "Do I Wanna Know?" interesting is that it's arguably one of the last and biggest rock hits that are immune to this assessment. No one's leaving them out. In fact they might well be pulling the window of acceptability in the other direction because it's also one of Arctic Monkeys' most unabashedly rock leaning songs. It's not just rock on paper (which is a bad strategy in Rock Paper Scissors btw), it's cranking it up to 11, making the guitar and drums the star of the show. The most striking element is just how prominent the guitar is, punctuating every big moment of the song and giving it all a tone that even in Arctic Monkeys' discography can't help but stand out. The song just announces its arrival so loudly that you can't help but take notice of it.
In fact, I absolutely did, probably too much in hindsight. At the time it was my favourite song going around and I even voted for it in the Hottest 100, perhaps fruitlessly because I also voted for "Get Lucky" (#58), the song that beat it. This is not the only time I ever voted for adjacent songs in the Hottest 100 and it's always a little embarrassing, especially when you prefer the lower one. I've said it before, but the Hottest 100 result is still probably the best depiction of how significant this moment was for Arctic Monkeys. Those early hits all had middling Hottest 100 placings, but now they're converting it into their highest ever finish at #4. They finally got the last laugh in 2020, when the Hottest 100 of the Decade saw the song move a little higher to #3, but crucially, ahead of every other song from 2013. It just feels like this song singlehandedly gave the band a second lease on life, and one that they've been able to thrive on ever since. This band who got famous through Myspace now have an audience who weren't even born when Myspace was relevant. It's all in that je ne sais quoi, we all just seem to be drawn into this one.


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