#360. Drake & 21 Savage - Rich Flex (#44, 2022)
33rd of 2022
For the last 10 years, every Drake album cycle has become utterly tiresome. It's just a whole lot of discourse controlled by people who expected the album to be bad, listened to it anyway, and are mad at everyone but themselves for wasting their own time. In addition, there's those who didn't even take that step and are just jumping on the easy target because no one's going to stop them. You just need to know one gimmick to keep up the conversation and that's all that matters. Drake sampled Right Said Fred, Drake sampled Daft Punk, he hit rock bottom so long ago and yet he's still digging down, somehow. Fool me once, shame on you, I'm not sure what the count is up to at this point.
I'll say this about anyone, but I'm far more interested to see the word from those who are willing to give it a fair chance, not just priming to take shots. Drake isn't just being fuelled from curiosity listens, there must be a lot of people who are keen to hear what he's putting down, and so there must be something of value to be gleamed from it. Maybe a new Drake album could just be good, or otherwise you're telling me that he was absolutely in the zone for some part of his career until he got out and never returned. It sure is convenient that no one who obviously sucks ever just makes good music.
I'm only thinking about this here because I do remember a brief moment of hope when "Her Loss" came out. I generally liked it at the time, and thought I was seeing a lot of positive feedback at first. It's an obvious formula, Drake getting back with 21 Savage, a teaming that always delivers. There might be something to be said about how this relates to Drake's previous 2022 album, but I think I'll save that for another day. For now it's just a solid, fun album of the two trading bars and having fun doing so.
This didn't last of course and the narrative quickly returned to it being another dud album with numerous shortcomings. However, it did provide Drake one of his biggest hits of late with the opening track "Rich Flex". It's a song that in the context of a new album (even though it's track 1) sounds exciting and can singlehandedly paper over some edges. 21 Savage has been making ad libs for his whole career, but somehow it's all been overwritten by '21, can you do something for me?' which has permanently entered my lexicon. Before long, we'll have funny things for all the numbers and we'll have to come up with a new system just to clean the slate.
I won't pretend I can't see the cynicism behind it. It's hard to avoid that this is just Drake getting the most obvious of hits by sticking with what works. There's a very popular song that Drake technically contributes to from a few years back that relies on the shock value of beat switches that effectively turn it into multiple songs. There's another song from 2022 that may as well just be the same thing, a Drake song that turns into a 21 Savage song halfway through. Drake is begging to get another charismatic rapper to compliment him and make sure we aren't stuck with him for a full song.
On the whole, it's a song I get behind still. It's fun to listen to, though not as fun to feel like I'm playing devil's advocate for not throwing it in the bin. Drake's career lives and dies by the hooks and this thing is stacked with them. Normally it's 21 Savage that brings the intensity, but somehow it's the piano that really sets it into place, Drake sounds so terrifying even when he's saying something like 'sticks and stones'.
#359. Fatboy Slim & Riva Starr (feat Beardyman) - Eat Sleep Rave Repeat (#51, 2013)
47th of 2013
There's a strange memory I have from when I was a kid. No, it's not the "Rockafeller Skank" standup comedy bit. I remember reading a book about baby names, and it having a small section at the front about names that wouldn't be appropriate. The only name I can remember seeing is Fatboy Slim, just a genuinely implausible name given the contradictory terms going on. At that point, Fatboy Slim was just an abstract concept. A name given to 'I'm #1 So Why Try Harder' kid, or just the source of many strange songs I was vaguely aware of.
I don't really know what it's like for people older than me. I remember listening to an old American Top 40 recording (possibly hosted by Casey Kasem), where he introduced the new artist Fatboy Slim, talking about all the different projects he's had in the past. Beats International, Mighty Dub Katz, things like that. Maybe at the time, it felt like it was just another brief fling, except he got tremendously popular with that name and hasn't looked back. He continued to be pretty famous, but stopped generating new hit songs by around 2001 (or a little later in the UK perspective). Maybe my memories aren't always up to scratch, but on the other hand I recently managed to find an obscure video game I hadn't touched in a quarter of a century that I started to doubt even existed.
Something strange happened a decade later. He released a new song and it generated more interest than he'd had in ages thanks to its memorable mantra: "Eat, Sleep, Rave Repeat". In the world of the charts, it didn't really make much of an impression because on the whole, it wasn't really built for the world of the charts. It's a long, strange and rambling song that mostly just accomplishes the act of being remembered, but isn't really the kind of song that people look to download, more likely text in to triple j and say 'what is this shit?'. It was building up curiosity though; you can see its Google Trends graph trending dramatically up for 5 consecutive months. The peak comes in November 2013 with the official release of a remix, by a person who can only be considered the closest match for Fatboy Slim in the 21st century for his ability to draw in attention to otherwise less acknowledged artists just by stamping his name on it. I am of course talking about...that tall Scottish man I can't talk about.
His remix turned "Eat Sleep Rave Repeat" into the hit that it was always holding itself off of being. It's a fascinating remix that sounds modern but also doesn't, reminding me of those two big beat guys, the other '90s curiosity I can't mention yet. It's a mindless banger, and it took the song to #3 on the UK Charts, higher than any other Fatboy Slim song in the 21st century. It didn't really do it in Australia, and the song only got to #96, impressive by any stretch still. After triple j's Hottest 100 subjected a million odd listeners to the whole 5 and a half minute glory of it though, it achieved a second wind quite unusual for a song that didn't quite crack the top half of the list, and it belatedly became a top 50 hit in 2014. It's a funny top 50 entry too because it's based on a relatively even split of sales between the two versions, that weren't close to making it on their own. Maybe enough people accidentally bought the wrong one and had to buy another, and that was the difference maker. Even as I ponder the Hottest 100 placing, I can't be sure how many people willingly voted for the original version.
It sounds like I'm ragging on the original song a lot, but I'm not. I'm just ruminating, possibly to the hum of your fridge. It's a song that took a while for me to really get accustomed to because it's so unusual. A song not content to rest on a single mantra, but also goes out of its way to create an elaborate story to go along with it. It's the ramblings of a man who understands the concept of metaphors but refuses to allow internal consistency with them. The song only makes sense to me if I pretend it's a dream, because this thing happens, and then that thing happens, and maybe to the person saying it, the plot points are enthralling, but that's about it. With that in mind though, it's got no shortage of absolute banger lines. I have no idea if the line 'Sorry, dude, I thought you were an o-o-o-o-o-o-object' relates to the previous lyrics at all but in all contexts it's gold.
This is almost completely unrelated to the song, but Silly String gets mentioned early on. It's weird to think of a time before Silly String was invented, but it was only actually patented in 1972. It's something I've committed to memory because it manages to appear in a Season 1 episode of Columbo that first aired in January 1972. The soon-to-be murderer is a spoiled business heir who mucks around in the office and one part of that is spraying Silly String, something so new that it didn't even have a name and must have been so foreign to everyone around him. You're not allowed to mention this episode without mentioning Roddy McDowall's crotch, so consider that done. I guess there's a lyric for that, one line earlier in the song too. I have a new head canon that Dr. Cornelius from the original Planet of the Apes went on to become a DJ, and all he kept saying was...
#358. Aitch & AJ Tracey - Rain (#94, 2020)
30th of 2020
The UK media seems to have problems with the prevalence of their local rap scene. It's a bit like how we have it in Australia except it's much more likely to make a big enough splash that it's harder to ignore. Australian hip-hop never tops the Singles chart, but it's been pretty common for a long time in the UK. Even outside of rap, local artists have been struggling to compete with American imports for a few years now, often only getting to the top when there's US approval. As I write this, future Hottest 100 winner Olivia Dean is currently sitting pretty much at the top of the chart if not for ACR, a second wind that coincides with her rise into the US top 10.
It's the kind of thing that should probably be celebrated and hyped up whenever the small victories occur. This does happen, but not so much when it comes to rap music. In 2023 there was a monster #1 hit that spent 10 weeks at #1, and it was by UK artists, what a boon. Except that song was "Sprinter" by Dave & Central Cee, with any success feeling like an inevitable product of their collective popularity and not something of note. The word I get across several ponds is that it very much did not get the celebratory treatment that say a Dua Lipa hit would get.
I think the less fun issue that comes up with this is that it's hard to escape the feeling that a lot of folks find popular rap artists as pretty interchangeable and hard to get interested in, except there are exceptions. When Russ Millions & Tion Wayne released the remix of "Body" that had 7 more artists featured on it, can you guess whose verse gets mentioned and replayed the most? Okay maybe you don't even remember who's on it, but it's not surprising to see that it's ArrDee, the one white kid on the track. Maybe it's a mix of novelty and jokes, but if you jump forward in time, he's the one who got the biggest platform from it and kept scoring hits. Not the first time this has happened. A couple of years earlier, Young T & Bugsey had a big breakout hit with "Strike A Pose", but again, they weren't the ones being talked about. A young Aitch was making himself known for his distinctive quality of being white, and he'd go on to have 8 more top 10 hits, while Young & Bugsey never had another one. They only get some reprieve because their later single "Don't Rush" became a fluke TikTok hit and one of the most unmistakably British rap songs to hit the Hot 100. Just weeks after "Strike A Pose" was released, Dave's "Thiago Silva" went viral because he got a white kid from the audience to rap it with him at Glastonbury. Audiences can't help but keep repeating the Eminem story over and over again.
When I think about "Rain", I just can't help but see it as the product of leaning into the crowd of UK rap for people who don't really listen to UK rap (even if it's Dave or Cench). AJ Tracey was just fresh from scoring his biggest solo hit "Ladbroke Grove", a song whose garage influences make it incapable of offending anyone for being too crass or confronting. A sufficient hit to give him a song that stands out for not really being a rap song. Cries of 'Why can't he make more songs like this one?' ensue.
"Rain" doesn't really sound like this, but it appeals to the same concept in a different way. Enter Tay Keith. He instantly became an unmistakable presence in the American rap scene with his menacing production aiming to live up to his immortal producer tag. He never got bigger than where he started in 2018, but he's made enough enduring songs that he's not being forgotten any time soon. So "Rain" is UK rap for people who like US rap, and it's one of only a small handful of songs here that aren't by Dave or Stormzy. I can't really prove my credentials on UK rap here, but if "Rain" is what we're getting, I'll take it on face value.
While I prefer not to think about what the title lyric actually means, I think both AJ Tracey & Aitch are on point here. An effort worthy of the beat Tay Keith provides for it. I hope Aitch doesn't do anything too troublesome in his life otherwise the guy from Steps will have to deal with negative associations on both his stage name and real name, and that's just one for sorrow, a tragedy you might say. But hush child, from the joy to the pain, it'll all wash away in the rain.
#357. Hilltop Hoods - Leave Me Lonely (#24, 2018)
39th of 2018
Just an hour before I started writing this, I missed an entry on a Sporcle quiz that amounted to recognising the artist behind "Have Love, Will Travel". It's Richard Berry, though it's an easy mistake to make as his recording is far from the most famous one. You'd probably better know it via The Sonics (The Sonics!) or The Black Keys. Up until 2019, I thought it just was a song by The Black Keys, and I have to report because apparently you can just put down anything in Spotify credits, that back then Dan Auerbach & the drummer from The Black Keys were credited as writers in the meta-data. It's been fixed now, but it's an early incarnation of them not giving credit to less famous artists.
"Leave Me Lonely" might have marked the end of an era. For many years at that point, you could always count on Hilltop Hoods for a top 10 hit from every album campaign. It wasn't necessarily just a matter of coasting with easy debuts (barring "Higher" (#860) I suppose). We're looking at a certifiable hit that proved itself by climbing up and sticking the landing. "Leave Me Lonely" was not one of those songs, and it peaked at #11. By all means it could have done it. I listen to the song and I hear a hit, but it just couldn't go the distance. If there's any proof of an arbitrary Australian tax on the charts, then seeing a well-oiled system miss its performance markers is the surest example. It's actually a funny chart run because the song dropped out of the top 50 from #27, due in part to Billie Eilish's album arriving that week, but the song never recovered afterwards, so it just looks like an unfinished story.
I said something similar about "Exit Sign" (#612), where this is Hilltop Hoods going hard into the era of dad rap. What better example can you get than being a bunch of 40-ish year old guys who just want to be left alone, because everyone around them is annoying, and they're not able to perform up to task for the occasion. That's only in the external sense though because this is one of their most fired up performances period. Suffa is up and about right away but Pressure's verse completely steals the show. Once he's fully revved up the engine, we're treated to a syllabic delight. Rarely is there this much urgency in a career that's gone on so long, it's as if they've found a new spark.
#356. alt-J - Hunger of the Pine (#26, 2014)
39th of 2014
Something I've always found interesting is the gulf in discourse for some of the highest selling albums going around. Whenever I look at lists and collections of the best-selling albums of any time frame, I'm always struck by the constant inclusion of so many albums that I've just never thought about. Maybe they're by a notable artist, maybe they've got some notable hits, but the album itself evokes nothing. A lot of the time they're by huge pop stars. In 2001, Jennifer Lopez simultaneously had the biggest album and the biggest film in America. That album, "J.Lo" sold 4 million copies over there. I've never really heard much talk about it, and wouldn't assume anyone's heard it. Maybe the album isn't much to write home about, but it's still got a pretty top heavy track list that should let it coast, the same way a lot of people talk about that one rock album from 2004.
This doesn't feel as common nowadays because the gap between the engagement (buying then, streaming now) of the albums and people on the internet talking about it is a lot closer. You're gonna get live reactions while people are listening to the albums. If you're listening for that purpose, then on some level, discourse is actually generating chart positions and getting rid of those exceptions that dodge it. Now it'd be wrong to ignore that some albums can literally chart from people listening to the singles, but if nothing else, we've got a pretty accurate picture of what's being heard in full. The big artists of now, like Taylor Swift, Sabrina Carpenter, Morgan Wallen, they're all talked about in some capacity. It's harder to find someone who slips under the radar. Maybe that Canadian dancer turned pop star, racking up very successful albums that most pundits probably have never even considered listening to.
I do think that this is just an example of an imbalance in where I'm hearing these views from. I highlight the success to say that there obviously is an audience for these albums, they're just in other spaces. I love the version of poptimism that gives a fair chance to every side of the spectrum, because I love hearing from people who love something I've overlooked.
The 2013 version of Jennifer Lopez might have been Miley Cyrus. Mostly on the back of two very big hits, she had a slight version of one of these albums with "Bangerz". Obviously very successful, and talked about to extent that she couldn't help but control the conversation. I just don't think most of it was coming from people who actually listened to the album. I've been listening to it the whole time I've been writing this and let me tell you, it's very different to the album I imagined in my head. It's her party and she can do what she wants, but it's not really making party music. There is a lot more country music influence then you'd think, and a very odd "Stand By Me" interpolation with a rapper who will appear on this list in the future. I'd have never wanted to touch it at the time, and maybe it's wrong that it took alt-J's tick of approval and this opportunity to get me to dig in.
Maybe thinking back to 2014 is the most interesting way to view the perspective. I'm looking at old comment threads about "Hunger of the Pine"'s release, and it's a big talking point that alt-J decided to sample Miley Cyrus's song "4X4". A lot of people were generally okay with it, but you can sense a permeating feeling of 'How dare the pop world intersect with my indie?'. Miley Cyrus overexposure was in its punchline phase and you could see it elsewhere that she was the #1 enemy for a lot of music fans in 2013/2014. With those pop & indie worlds feeling apart at that point, you might even think that alt-J did it ironically, as a joke.
The more fun answer to it all is that it was a mark of mutual respect. Miley Cyrus had been using alt-J's song "Fitzpleasure" as a background sound during her tour, and was totally okay with them using her voice as a sample in their own song. Apparently they'd just been listening to a remix of "4X4", but I like to believe that they were interested in the whole project. With the occasional exceptions, musicians tend to be more open minded about music from different genres because they tend to respect the craft. Easy to forget that a lot of the outrage comes from either people who are old and out of touch, or young and prone to over-react. It's up to me to say 12 years later that the Miley Cyrus album is enjoyable. I think there is room in my heart for both "Bangerz" and "This Is All Yours".
Even outside of all this, "Hunger of the Pine" is a peculiar lead single choice. You get the feeling that many were waiting for a big statement out the gate to follow up their big debut album, but instead you're treated to a very slow build up, one that takes about 40 seconds before the instrumental is anything other than a slow beeping sound. Oh you wanted drums? Just wait 90 seconds. Still, it's one I was always drawn into. Something this apparently cerebral can go either way, but this hits a sweet spot that proves to be calming. Nothing feels out of place, even the sample, and it feels well curated to do everything it needs to do in that time.


























