#430. John Newman - Love Me Again (#50, 2013)
54th of 2013
Here's the prototype for this set up. It's a new year; a new aspiring producer/singer/rapper bursts out the gate with a hit song. Everyone loves it, and they especially enjoy the contribution of the singer who's featured on it, also a new face. Not long later, you get another one with that same singer. Maybe it's a different main artist, maybe it's not, but it proves the first one to be not a fluke, and then has us all waiting for the big event when they arrive with their own music. We get it, it's a monster hit and nobody's surprised after the carpet has been thoroughly rolled out. What happens after that isn't so important, maybe they turn into one of the biggest stars on the planet, maybe this is as far as they go. You can't take away that moment in the sun, or that time when we were all gathered around Schrödinger's box to find out what this new star would bring to the table.
This is John Newman. You might remember him from such hit songs as Rudimental featuring John Newman, Rudimental featuring John Newman & Alex Clare, or that other one I forgot about but now accept that I can't name in this format. Blame it on the bit, don't blame it on me. Those first two hits stood out because Rudimental found a way to blend drum & bass into a modern setting dominated by house music & dubstep. The combination was electrifying. I should be sick of "Feel The Love" now that I'm wise to all of its tricks but I still can't get enough of it. John Newman is a huge part of this recipe as well. His weary voice fights against the chaotic tide it's been put into, and he succeeds at soulful belting, while also having a playful rhythm. It was hard to believe he was just turning 22 when the song was released, but I was sold.
When it came to his debut single, I was naturally curious. I'd only really heard him under the watchful control of a locked in Rudimental, there was no telling what a John Newman single was ever supposed to sound like. He had the major label rollout though, so there must have been a degree of confidence in the whole project, perhaps he was ready to be the next star.
Any doubt I may have had was washed away when I heard "Love Me Again", it was such an obvious realisation to see he'd pulled it off. Finding that sweet spot between distinguishing from his guest appearances, but not so much as to alienate the audience. It's shifting into upbeat soul with all the pulse and release of drum & bass in a different outfit. I feel like I can imagine the writing process all the way through because every moment feels curated to understand the assignment: don't meander, and keep introducing new things. It is admittedly reminiscent of a song that landed in the previous year's Hottest 100, by a Swedish trio who are still holding out on me. They're two songs that understand just how immense a piano can sound over a dance beat, and it's something that I think a lot of modern piano house music doesn't come close to replicating.
I think for many people including myself who follow music charts, there's a habit that's difficult to shake. That's the habit of feeling like you're on top of things. You look at what's in the charts, and you've got a pretty good idea of what their trajectory is going to be pretty early on. Though it takes different shapes and slants in different directions, the parabola is the gold standard, and everything goes up until it no longer can, and slowly slides away. Then something happens and you are left with two options, you either completely re-assess things under the new terms, or you just pretend you didn't see it. It's why I think current charts are a huge whiplash if you've been following for a long time. The longevity is one thing, but it's just the idea that something can be completely under the radar and amassing platinum certifications like infinite stones. It feels like they're bypassing the assessment and more credibility is given to a song that has a chart run than one that doesn't, even if the latter is considerably more popular. I mean what do you do with the fact that Cigarettes After Sex's 2017 album has more streams than Harry Styles' 2017 album? It just makes it feel futile to follow the charts.
That was a tangent, but regarding John Newman, "Love Me Again" spent a little while climbing up the charts in Australia and got to #23 before slipping away. It debuted at #1 in the UK which wasn't surprising, and the middling performance in Australia wasn't especially surprising either. The UK Chart was built for #1 debuts on most weeks, and he's their local product, they're gonna make a bigger deal out of it. Anyway this isn't the full story because a little while later, John Newman came to Australia to perform on The X Factor. Alongside The Voice, this was one of the biggest stages of its time and you can see top 10s in this era that are thoroughly shaped by it. Oh Avicii, you were hoping your follow up to "Wake Me Up" could make the top 10? Unfortunately John Newman & MKTO were on TV for about 10 minutes last week so they're gonna nudge you down to #12, better luck with the next single! I was starting to wind down on "Love Me Again" at this point, content with how it went, but this just gave it a new life and I felt out of sync with it. I probably should accept it as just playing the game that everyone else is playing, but you can't help but feel betrayed by the whole system when the difference between a minor hit and a major one is promotion. Like, who else is sitting on untapped potential here?
What I do find interesting about it all though is looking at how it creates an audience divide. It was great promotion for John Newman, turning his #23 hit into a #4 hit, one that landed as the 46th biggest hit of the year, but would fall comfortably short of the list otherwise. That's the thing about it though, because John Newman amassed all of those additional sales by tapping into a separate audience. "Love Me Again" even re-entered the radio airplay chart and got higher than ever before. That means a lot more people hearing the song, but so few of them would end up voting in this countdown. You look at all the crossover between this list, and the ARIA Chart, cross-reference their performance, and John Newman's #50 finish here looks positively lacklustre in that context, but makes perfect sense when you look at it with just the initial chart run in mind. These distinct monocultures don't really exist in the same way anymore (a lot of people still watch The Voice, but it hasn't made an obvious impact on the chart in many years), so it's an interesting product of its time, and I'll bet many seemingly underperforming Hottest 100 hits from before my time can be explained away in similar ways.
But yeah, having something thrust back into the spotlight after you're ready to see it out can be a little frustrating, and I was quite comfortable to never have to hear this song again by the end of the year. That was over 12 years ago now and I can let that go I think, maybe I can even love John Newman again. He hasn't had a notable hit in over a decade so it feels like a throwback in the way that some other contemporaneous hits don't. The most notable news since then is just that his brother represented the UK for Eurovision, and might be cursing COVID-19 more than most, because his expected entry was cancelled. He was allowed to do it the year after, but rules state that you need a new song, and this is one such case where you'd like to reject the mulligan because that replacement song had the ignoble honour of not getting a single vote.
#429. SAFIA - My Love Is Gone (#85, 2016)
45th of 2016
There are probably years that look stronger on paper, but the way I see it, 2016 was SAFIA at the peak of their powers. They'd gone from just sneaking into the polls with their 'hey, look at me' singles, to feeling like they're in total control as they just poll with everything of note. All of their polling entries feel uniquely notable, except for the two that made it into the bottom of the list in 2016. They're just polling because they're SAFIA and that's what they do. Well, they're good songs too, but that had been par for the course for a while. Then again they never polled again after 2016, so it didn't just peter out, it died on the vine. The popular video hosting service Vine was discontinued in January 2017, which is me explaining the joke beyond it being what feels like the 30th time I've snuck a Sopranos quote into one of these things, but the first time I've acknowledged it.
With that in mind though, "My Love Is Gone" might be the most straightforward single that SAFIA have released. I'm now just double checking their previous entries to make sure I didn't say this about another one...and we're in the clear. No oblique references, no strange tangents, just a bit of an electropop bop, just comes down to how keen you are to hear bare bones SAFIA.
If there is a distinguishing factor to this one, it's just how much more club ready it feels. The consistent beat here is strange for SAFIA for how normal it sounds. It borders on being completely out of place in a way that I might not gel with, if the core structure weren't as solid as it is. Sometimes you just land on a melody that doesn't need any explanation, it all just works. Never destined to be an absolute favourite, but I'm all for it when it's on.
#428. Major Lazer & DJ Snake (feat MØ) - Lean On (#3, 2015)
46th of 2015
Man, I just wanna talk about 428: Shibuya Scramble. It's a Japanese visual novel and it's one of the funniest things I've ever read. Imagine if you will, a convoluted thriller centred around multiple unrelated protagonists continually crossing paths in the midst of a dangerous plot, all while surrounded by silly people doing silly things. Oh and it's told not through sprites or acting, but just hundreds and hundreds of photos taken on the streets of Tokyo, often under illegal and clandestine conditions. Deciding not only to stream it but to produce dozens of different voices for the extensive cast of characters endeared it to me greatly, even if it's ruined the word 'really' for me to an extent (headphone warning, jeez). I don't remember exactly if any kisses were blown or guns were fired, although both feel very much on the cards for it. Anyway, music. Aya Kamiki, what a star, MØ is pretty cool too.
Before I start calling this song a game-changer or anything like that, it's important to recognise how we got here. There's an article I remember reading on Billboard (it's paywalled now, but if you know, you know). If you can't read it, the gist of it is Spotify explaining how they took interest in initial promise gleamed from user data on "Lean On" (as well as Hozier's "Take Me To Church"), and worked with their respective teams to push those songs to the top (both topped Spotify's global chart). In the case of Hozier, it was a slow burn, but with Major Lazer, the song became a hit fairly quickly and it was just a matter of juicing the metrics with playlist and ad placement to give it the necessary push to go all the way.
On one hand, it's interesting to see this amount of openness, though it stands to reason that at this point in time, Spotify are interested in proving their credentials as both a place of discovery and a star maker. Though it is funny to look at the exact timeline they elaborate on, and with the benefit of more data behind me, the push isn't quite as impressive as it sounds. On the other hand, it feels like I'm once again seeing the sausage be made, and it's the kind of thing that kills off some notions of organic groundswell. So much discourse about music charts comes down to issues we can have over the rate at which new hits come along, but it's so difficult to determine what the natural order of things should look like. If a new chart comes along and there are zero new entries, have we the public failed, or did all the labels and executives just take a week off and forget to prod us in the direction of new hits?
All of that being said, there is a modicum of sense that can be derived from it at times. I look at these particular instances and think to myself that they do sound like hits. We can debate just how exclusive that initial club should be, but the commonality here is that both songs were plucked from early signs of success, so you don't have to get stressed out over the possibility that they were decided to be smash hits before anyone had heard them. It's more reason as a listener to get in on the ground floor early and spread the word. Get that ball rolling.
Still, as I've been going I've made numerous allusions to "Lean On" because it pretty much was a game-changer. Whether it's for good or for bad is up to you, but you can draw up a line for what popular dance and electro-pop music sounds like in the 2010s, and put it right through the success of this song. Artists like Major Lazer were always living on the cusp of big success, but they just weren't enough in line for the version of dance music that Lady Gaga and co. established years ago in the world of Top 40. Listen to a song like "Bad Romance", a banger for sure and one that isn't afraid to challenge production norms, but you also never go more than 2 seconds in that song without hearing Lady Gaga's voice either at or near the front of the mix. It's dance music to showcase the pop star, a recurring pattern where you're never mistaking who the artist is. "Lean On" invites the notion that the big star should be the music, and it's why by contrast, it builds to a roughly 20 second hook with just some slight 'hey!' chants in the background that I'll bet you never really noticed until I just pointed it out. There are earlier examples of this in hit songs, but they never really felt like they were defining the pop zeitgeist the way the funny Major Lazer (or maybe it's DJ Snake) garbled throw up sound could be such a perennial fixture. The United States can often be a barricade to feeling like truly global success when EDM isn't fully playing by their rules. But not long after and we'd get massive hit songs like "Closer", "Rockabye" and "Stay" all employing a similar structure and there was no stopping it. I wouldn't say we're in the same place anymore, but it's still opened the door for more unconventional sounding hits.
I think though there's another way of looking at it, and it's in the context of the changing format of music consumption. Streaming is a very different kind of engagement to purchasing music, and asks us to consider a very different prospect on what popularity really means. For purchasing, you're requesting some amount of investment from a concentrated group of people who understand the transaction. Streaming casts a far wider net by asking less in return. You don't even have to finish listening. There's bound to be a lot more noise in this regard but it works if you trust the notion that people generally spend more time listening to music they enjoy than otherwise. It just means that over time, as the ratios shifted in the favour of streaming, so did the kinds of songs that were best placed to utilise it. "Lean On" comes from the early days where digital downloads still had most of the control, and it did in fact manage to top the digital sales chart in Australia, but it's one of the first songs to show a monstrous gulf between the two. I picked out the July 20th, 2015 ARIA Chart for a reference point and saw "Lean On" was sitting at #26 in its 19th week. When you break down the individual components, it was #32 on Digital Tracks, but staggeringly, had only just been knocked down to #2 on Streaming Tracks. At the same time, Major Lazer's current single "Powerful" (#531) was #8 on Digital Tracks and #16 on Streaming Tracks, suggesting that Ellie Goulding's star power was leveraging it to greater heights. Furthermore, "Lean On" was the 9th best-selling single of the year, but was the most streamed song of the year. It tracks that the song spent nearly a year as the most streamed song ever on Spotify, though it's on the cusp of falling out of the all-time top 100 now.
When we get to the Hottest 100, that is its own beast entirely because it operates on a factor of relative exclusivity that traditional chart components don't. You'll be limited by time and money, but you can buy & stream as many songs as is feasibly possible. Last year I downloaded over 300 songs, and listened at least 10,000 times. Short of the small handful who might cheat the system, the Hottest 100 is formed on the back of everyone only getting 10 votes to encompass an entire year of music. More than enough for some, not nearly enough for others. That former group seems to be the one that gets the most scrutiny, and it's why I went so far at length in defending "Hoops" (#895) about a year ago. Taking the time out to vote implies some level of interest, but it's that feeling that some are just winging it, and disproportionately in disagreeable directions, which causes a stir.
If you do go back to that entry, you might see that I was trying to single out this song all the way back then to make an example. "Lean On" is obviously a popular song, no one is denying this. "Lean On" finished at #3, a terrific result. I looked at thousands of Instagram posts that summer, and I don't know if I ever recall seeing anyone imply that "Lean On" was their favourite song of the year, the one they want to win the whole thing. That's the space "Lean On" occupies. It's why when the Hottest 100 of the decade rolled around, all the surrounding songs in the 2015 top 5 did fairly well and made the top 50, with some additional friends to go with them, but "Lean On" cocked it up and only got to #136. Expanding the field to an entire decade restricted the vote and suddenly Major Lazer got found out. Actually their earlier hit "Get Free" outperformed it by scraping in at #96, despite never being quite as popular in the first place, so it's nothing personal against Major Lazer, just that particular song has proven to be liked by many, adored by few.
That's just what "Lean On" is. I've only just added to these data points myself. I streamed it, I downloaded it, but I never voted for it, and never considered it close to being one of my favourite songs of the year. It's just in that cozy zone of being a fun and catchy single that I've never thought too deeply about until I decided to write an essay about it tonight (which I suppose is less about the content of the song itself and more about its surrounding impact, but that's par for the course with me). There are other things you can talk about of course. Is the music video cultural appropriation (according to MØ in a recent interview, yes)? Should DJ Snake get a lead artist credit? Is it worth it to substitute a clean lyric in order to not encourage gun violence? I don't think I need to make the final statement on every possible aspect. You'll need someone else to lean on for that.
#427. San Cisco - Skin (#97, 2019)
34th of 2019
San Cisco are a fun band. They made those ambitions clear pretty early on. Their trade was upbeat indie pop tunes that had to land on the right side of the charming to annoying meter to get something out of it, but it's far easier to think of examples where this succeeds than those which it doesn't. Draw up that World War II plane with all the red dots except they're all Black Eyed Peas singles. You know that meme right? Whenever I see it get posted, it always does huge numbers.
I remember being taken aback pretty early in their career when they released their self-titled album. The opening track "Beach", now one of their more popular tracks, hinted at a different side of the band. I don't want to say Beach House as much as the title is egging me on to do it, but undeniably there's a dreamy aesthetic to it. Drums that are soaked in reverb, and a focus on ascending percussion that evokes uplifting feelings. It's making great use of the contrast between the band's two vocalists and still is my favourite song they've ever put out. I didn't get to have that land in some Hottest 100 glory so I have to make use of the alternative versions I get instead.
"Skin" isn't tremendously similar to "Beach" but it's the closest I've seen for them to recreating that feeling. The verses are mellow and contemplative, followed by the big release of the chorus with what feels like a similar melody to the first go around. Scarlett doesn't get a turn on this one but Jordi still fills the same role on his own. When it comes to popular bands sneaking in with yet another one, we take these.
#426. The Jungle Giants - In Her Eyes (#89, 2020)
36th of 2020
I'm not sure I was even aware of this song existing until it made the Hottest 100. I probably did hear it, and certainly had to have scrolled past it, but it felt like a weird surprise out of nowhere as a warmup to the more likely success story of "Sending Me Ur Loving" (#731). The massive gap between these two with nothing in between is something that feels less common nowadays. Powderfinger and Ocean Alley have simultaneously landed at #1 and #100 before but to have nothing between just isn't common at all. The shared promotion of being by the same artist just tends to get in the way of that. "In Her Eyes" is a single but with how this went, it feels like a b-side.
When I hear this song, I think of two things. Firstly, damn, I love that similarly named Kylie Minogue song, I should put that on after, and also I hear a slight resemblance to Duke Dumont's "Red Light Green Light" (#583). The tempo nearly matches on them, 124 for Duke Dumont, 120 for this. I don't think there's much else to go on, just that it's quite funny to go back several years before this and think there'd be any way these two artists could be linked.
In any case, it always ended up being a song I was happy to hear. Sam's falsetto tends to sound a little funny, but I can also tell he's truly committing to it. It's just a pleasant little tune that isn't looking to be a world-beater. Exactly what I want to hear at 10am when I'm not fully ready for all the more energetic numbers.
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