#275. Fred again.. & Swedish House Mafia (feat Future) - Turn On The Lights again.. (#18, 2022)
21st of 2022
Well for me it wasn't a long time ago that I was talking about Future (#276). I skipped ahead a few chapters when I did it. Partly because my knowledge of his work gets a lot patchier there, but also because I knew this was coming just around the corner. I've mentioned the commercial peak of trap music a couple of times before. I'm still waiting to get to one of the biggest hits, and also one of the biggest players in that scene (unrelated), but the truth is that trap music was already making a name for itself for many years. T.I. pioneered the genre back in 2003 when he made the album "Trap Muzik". He was probably the first to really thrive with it too, when his song "What You Know" became a top 3 hit in 2006. Otherwise it was a side story for a few years behind the main rap timeline going from the bling era to the crunk era to the...I don't think there's a name for it, but basically what Drake & Kanye West were doing with "Thank Me Later" and "808s and Heartbreak". In the early 2010s it started to become a constant presence on the lower end of the Billboard Hot 100. Aside from country music, it was pretty much the thing I most strongly associated the US Charts with, all these dark, menacing rap songs that made no waves over here.
I had a tough time being won over by it. I was still a bit pretentious about real music at this point so all these rough sounding songs depicting debauchery were like the complete opposite of what I was interested in. It was a shock to the system like feeding Takis to a Victorian era child. At best it became a mild fascination, but I was mostly disgusted and offended. One such example that stood out to me was the song "Turn On The Lights" by relative newcomer Future. It almost seemed like a joke at the time. When you hear Future for the first time there just isn't a comparison, and it doesn't make a lot of sense. He's so abrasive in his hooks and sounds like he's singing through a crying fit. I couldn't at all understand why anyone wanted to listen to it.
If you think that I came around to it a few years later, you'd be wrong. I never forgot the song, but it still felt like an absurdity, something that couldn't be rationalised. I kept this feeling for long enough that when I first heard this Fred again.. song, my thought was just 'Really? Of all the songs in the world, you pick this one?'. In hindsight, the reality of it was that I just didn't really ever seek out "Turn On The Lights"...again. I never gave it much of a chance to grow on me until my hand was forced by Fred. You won't necessarily get it out of this version of the song, but going back to it is a strange revelation. It's partly because I'm now very used to Future and what he does, but then it's also a point of fascination for just how much he's gradually changed. "Turn On The Lights" is basically a love song. It's not a hazy Future under the influence (probably), but genuinely a sweet sentiment. The instrumental is relatively reserved by his standards and there are some pretty synths. I guess shout out to the people who click onto the new sounds and artists quicker than I ever can, there's something in here. Again, I don't know if that will show in this version, but there's an appeal to it as well.
This would be a great time to detail my history with Swedish House Mafia as it's their only ever Hottest 100 appearance but I don't really have one. Frankly from the outside looking in I found it hard to really grasp the hype. By the time they broke up, they only had 6 singles, ranging from pretty interesting to fairly cheesy (I don't like John Martin's voice). There was a massive outburst of support when they announced they'd be splitting after just a couple of years, but then they did the John Farnham or the LCD Soundsystem trick of just getting back together again anyway. That's where we find ourselves here, the post-comeback Swedish House Mafia who don't get a lot of attention outside of Sweden unless they're attached to a more prominent name.
Once again, we've got DJs collaborating with DJs and me left with no idea on who does what. To my ear, this sounds more like Fred again..'s work, but some of the trance-influenced sections in the middle I could believe are the work of Swedish House Mafia. The people are here for Fred though, only he could drag up a song and a group from 10 years ago and get everyone to treat it like the hottest thing just dropped. It all comes together nicely though. It's all about that one high pitched synth effect and everything else is a means of giving it space to breathe.
#274. RÜFÜS DU SOL - You Were Right (#12, 2015)
36th of 2015
Sometimes if a song is lucky, it gets to be a hit. If it's even luckier, it gets to be a hit a second time. I don't think there's an actual limit to this. Certainly not now when success seems to beget success like nobody's business. For my money, "You Were Right" has gotten the chance to be a hit roughly 4 times. There can't possibly be a more obscure song to have earned this right. Nothing about it screams that it's the kind of song to do it, other than RÜFÜS DU SOL being a big name without big songs. You need a song to capitalise on that, and maybe "You Were Right" is just the one to do it.
Let's break that down then. The song is released in 2015, the first new single for the trio after a very successful slow burn of success with their debut album. That's enough to secure quite a bit of hype and it helps that the song is quite good. It debuts pretty high and then just slips down the chart from there. Apart from triple j, radio isn't really giving it a big push. triple j does pay dividends in early 2016 though, as the strong Hottest 100 finish (which is why I'm talking about it here) gets it back into the top 50 for a week. It quickly fades from that, but then gets its 3rd wind a little while later as Spotify Australia notices it as one of the better performing Australian songs at the moment and gives it some momentum back. This actually keeps it hanging around until early 2017. All in all, a pretty good showing. Then in late 2022 it gets yet another boost that nearly lifts it back into the top 50. I've never worked out why this happened, but again Spotify Australia were on the ball for this and they had it right near the top of the Hot Hits Australia playlist. When you've had this many bites at the cherry, it should easily the biggest hit of your career. If you look at the charts it is, but if you look at the current charts, you'll see that "Innerbloom" and another song I'll get to in the future just seem to invite more listeners currently. Maybe brief bursts on a curated playlist doesn't actually generate long term growth by default. It's still pretty big, mind you.
With "You Were Right", we arrive at a most sensible RÜFÜS DU SOL. If you liked the first album, you've still got enough of those signature bloops to feel right at home. It's not stagnating though, and I hear in it a certain driving pace that propels them into something new. I think what I like the most about this one is the layering. On the surface it's quite simple but you've got so many components mirroring each other and jumping in and out. It's all pushed within an inch of its life to make something that feels effortless.
#273. Tyler, The Creator (feat YoungBoy Never Broke Again) - WUSYANAME (#77, 2021)
18th of 2021
This is the part where I say I'm not going to talk about Tyler, The Creator right now because while this is his first appearance, he's a pretty regular contributor and there is no shortage of opportunities for that. It's the only time NBA YoungBoy shows up, so surely this is his time to shine? I've got nothing. I mostly just think of him as an artist who racks up an incredible number of entries on the Billboard Hot 100 that are gone just as quickly. If he has particularly famous songs then they're not in my periphery. Apparently his most streamed song is "Bandit", the Juice WRLD song he features on. I know that one, it's pretty good. It made the ARIA top 50 very briefly, which means that it's charted higher than any song by Dave McCormack's band Custard, aka the voice of Bandit on Bluey.
I was lying for the other part of this as well. Tyler, The Creator has racked up quite a few entries now, but not in the time frame I'm looking at. His commercial renaissance came fairly late, and it's taken even longer for him to reach the necessary instant notoriety to really exploit that. Not a single song from "Flower Boy" makes this list, just one from the next album, and this from the album after that. Not a lot, but we work with what we get.
"CALL ME IF YOU GET LOST" is one of the less immediate Tyler albums. It did pretty well, but basically every album he's put out in the last decade has done better. It just doesn't really have hits of the same calibre. Still a good listen, but I'd be hard pressed to recall as many highlights on it. It's also the album where you get a lot of interjections by DJ Drama, which feels like it hurts an album's appeal in the shuffle playlist era (Queens of the Stone Age got their interludes in while the going was good). To me, they're a nice bit of hype when you know they're coming. Like, "SAFARI" is triumphant, but I might need a guy to start yelling at me to really sell it. I'm a big fan of "HOT WIND BLOWS" which has a great return to form guest verse from a rapper who will eventually appear on this list. The real disappointment is that I don't get to cover "SWEET / I THOUGHT YOU WANTED TO DANCE", a song that misses out on being in the longest Hottest 100 entry ever conversation because it only got to #146 (it's longer than "Innerbloom"). I feel like that's become the sneaky favourite from the album of late and I was shocked to see it in the mix at the time. That's a Brent Faiyaz masterclass right there.
"WUSYANAME" on the other hand, that's a completely different story, one that's on the other side of the equation at barely 2 minutes long. I had a little trouble wrapping my head around it at first because it didn't stick out to me as the obvious hit that it seemed to succeed as at first. I think it's just a different side of Tyler to what I'm used to. Obviously he makes quite a few lovey-dovey songs, but it's the chill R&B instrumental that sticks out. Definitely a grower, but clearly also not his finest moment.
#272. British India - Wrong Direction (#83, 2014)
33rd of 2014
I've been talking about a lot of hugely popular international stars here, so it's time to get back to my roots and dive into Australian bands that aren't all that famous in Australia either. British India might just be the poster child for their era. They've been superseded by bands like Hockey Dad & Skegss who now that I think about it, fill a very similar role. But British India got towards the front of the line and stayed there for a long time when there was a lot of competition in their vein. Furthermore, they did it without having too much edge to their sound, like it always seemed far cooler to say you were a fan of Dead Letter Circus or something. British India serve a mild but equally important audience, even if it feels like it represents the contradictory response. A lot of people say they're here for lesser known acts getting their chance, but the moment they're forced to sit through them, they're in agony. You're not gonna get drama or headlines from British India, you're not even going to get pretentious types who insist on their ground-breaking brilliance that speaks for itself. Just a band some people are down with, and the rest aren't really interested.
We need more bands like this. One of the big problems with the intense need for constant growth out of the majors is that an increasingly small minority soak up all the success. Artists that increasingly feel like brands more than anything else, and these kinds of smaller artists are always the first to go. I guess that for as much as I struggle to write about them here, I can empathise with the mentality that the Hottest 100 needs more of this kind of thing. There hasn't been a #1 song in Australia made by an unambiguously Australian artist without any international guests to dress it up in over 6 years (yes, I will get to it). Maybe the next one will appear overnight but the realistic signs just aren't there. That's one way to kill the dream of hitting it big.
This is all to say that this particular no thrills entry is one that I've always had a great fondness for. It might be British India at their most polished. I wouldn't normally pay too much attention to Matt O'Gorman's drumming, but he steals the show on this one. That usual perfunctory role in the verses just takes charge and gives it the necessary buzz. The rest of the band are taking the necessary actions as well, it's just a song that unironically feels like it's pushing the band forward...in the right direction.
#271. Glass Animals - Youth (#38, 2016)
29th of 2016
I've said before that I play with my own internal version of the hits sometimes. It's more likely to happen when there aren't any big chart positions to challenge your view immediately. Things like the Hottest 100 can do that though, and maybe it's a shock to your system of you've subscribed to a different version of the pecking order than reality. Maybe you just go into denial and refuse to accept it, like it doesn't count for some reason. On the other hand, what if you're able to get behind the idea that everyone was right all along?
This is my experience with Glass Animals in 2016. As previously mentioned, I was chips all-in for "Life Itself (#319) when that came out, but it was slower going after that. It was the lead single anyway, so it had to be the hit. We're talking about "Youth" here because it was the surprise package that far outpaced its predecessor, doing it without any gimmicky thrills. 'They must be wrong' is what I thought, or something like that. Not that I disliked "Youth", I just felt a little betrayed by the result.
I'm not sure when I made the mental switch, it wouldn't have been very long ago. In one of my more ambitious chapters, I made a top 2000 list of my favourite songs of the 2010s. At that point in time, I'd positioned "Life Itself" at #1303, and "Youth" at #1955. The first time I'd considered "Youth" part of the conversation and it's quickly vaulted up there. If anyone finds that list, then these positions might be the proof to consider that it's not as much a spoiler for this list as it could be.
Perhaps if I ever find an excuse to map the trajectory, it'll fall even further in favour of "Youth", but for now I totally can get behind it. If I want to talk about foundational music for me as a child, then it's hard to look past the Donkey Kong Country 2 soundtrack. Even if you've never played the games, it's just some seriously good instrumentals that can be both intense and soothing if the moment calls for it. It was good enough to be sampled by Drake back when he was more well respected for what he was doing (still my favourite project of his, "If You're Reading This, It's Too Late"). I mainly think of that small portion of exquisite tracks in the middle, "Bayou Boogie", "Forest Interlude", and of course, "Stickerbush Symphony" (actually that track is probably more enjoyable if you haven't played the game than if you have). This is what I think of when Glass Animals bring out that echoing synth over the hook. It feels like the most realised version of the Glass Animals experience, and that's why this is the last time I'm talking about them here.
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